Do I Want to Visit My Website?

Who Do I Want to Visit My Website?

The fact that the person who you most want to find your website is the person who is searching for your website! And, of course, this is true. But now let’s dig a little deeper and describe your ideal audience so that you can help them make their way to you.

Who is the target audience for your website? Surely it will include potential clients/customers. But don’t forget that it may also include members of the press, employees at your own company, current and past customers seeking support, even potential investors nosing about for the inside scoop!

Using your Goals Worksheet, describe your target audience with as much detail as possible: professional status, technical vs. nontechnical, age, workplace vs. home users, and geographic locality. Knowing your target audience's will help you make important decisions—such as keyword choices, directory site submittals, and budget for paid listings—when you start your SEO campaign. It will also help you segment your site for each audience, which can improve your sales and other goals, as well as usability.

Jason at Babyfuzzkin says, “Our target audience is parents of infants and small children, with a great sense of style and plenty of surplus income. They are probably fairly technically savvy, maybe a little short on time because of the kids—that’s why they’re shopping online. Also, a lot of our customers are grandparents, buying the clothes as gifts. Some parents don’t want to spend as much on clothes they know are just going to get covered in oatmeal and grass stains! And the grandparents, they are a lot less savvy with the Internet. They use it from home, maybe with a slow connection, and they’re located nationwide.”

Elizabeth at ElderPets describes her target audience as “Caregivers or relatives of the elderly or infirm—they’re usually the ones who contact us about our services. Our volunteers range from high school students hoping to beef up their college applications to retirees who don’t have much money but want to do something worthwhile with their time. And then there’s our donors, who can be all over the map in terms of age and income and their status as individual, family, or business. The one thing that ties them together is that they love animals.”