On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes but is not limited to:
Creating content around specific keywords.
Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.
Including the chosen keywords in meta tags.
Including the keywords in the navigation menu and other links.
Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
Using related keywords on the site (see the question on LSI for more information).
What's off-page SEO?
Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines.
This is a glorified way of saying, “get links” and did I mention, “more links”.
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