How To Improve SEO Ranking

How To Improve SEO Ranking

Search Engine Optimization is a name given to the process of optimizing a website for search engine. Small and large businesses are catching onto the fact that their website can hugely benefit from SEO and ranking well on the search engines.

In this post I will give you some tips to improve it easily.

1. Optimizing The Title Of Page: Your page title is the text description that search engines use in the results and your web browser displays in the top of your window. The page Title is very important in SEO and is one of the main factors in helping your web page rank. Your page title should be accurate about what your site is about. You should only focus on two or three main keywords or phrase.

The tag is contained in the section of an .html page. It is a stand-alone element and not really a meta tag, but it is the most important step you need to take in optimizing your website, whether it’s a blog or static Web page.

The tag is what Google and other search engines index in their results to link to your website. It is the “first impression” and your only chance to make the Google user click on the result pointing to your website. This is a mirror of the quality you offer on your website.

Your page title should use the keywords which are commonly used in paragraphs and headings, like your site or/ blog is about “Money Making” or “Money Making Online” then it should use “Money Making” or “Money Making Online” in your title.

2. Descriptive Link Anchor Text: Every website uses text links in some ways or other. Google and other search engines read these links in relation to the rest of your web page content and rate them based on how relevant they are. he name given to the text used in a link is “anchor text”. A big mistake people do while linking there page is they keep “Click Here” Or “Read More”. It is much better to keep related keywords on it. For example if I was linking to a page with content about Money Making and Money Making Online, I would not say “Click here for more information” or “Read more”, I would say “Click here for more information on Money Making” or “Read more on Money Making Online”.

3. Content – A King: Content is probably a very important factor of SEO. Basically if you have the content your website will rank irrespective of your page titles or anchor text links. The more content you can get that is related to your websites topic the better. Google and other search engines love big websites and the more content you have, the more pages the Search Engines can see and therefore the bigger you website is.

4. Incoming Links: Another good SEO tip is, find external incoming links to your websites. One of the other ways Google and other search engine rank websites is by scanning how many other websites are linking to yours and if those websites have what us search engine optimizers call “Authority”. Authority websites can be other websites that rank very well with a high page rank, government websites or educational websites. The more incoming links you get from higher ranking site, and also from Authority site like of Governments and Education related the more of your chances are increased to be on the top. Part of the skill in SEO is sourcing and securing authority backlinks.

5. Name Your Page File Names: There’s lots of scope for SEO around your page names. Google guidelines suggest that you build a brand, but nevertheless keyword rich file names do well in search, if the SEO is done right. They should be based around the top level keywords for that page, there’s no reason to give pages or files random names. If a page is based around keyword content, then the file name should contain those keywords. Using my same examples as before, if my page has content about “Sydney SEO” or “Central Coast SEO” I would probably name my page Sydney-central-coast-seo.html or something along those lines. You will notice I used dashes (-) instead of and underscore (_) to separate the words. Google reads both as a word separate but dashes are more widely used.

Source: Google