Thursday, September 16, 2010

SEO Help for Beginners

SEO Help for Beginners

Building internet content, whether it be a website, blog or article, is much like building a house. The decorations are nice, but what you really need is a solid foundation.

So what goes into the foundation of your internet content? First, you need to know who you’re trying to attract (your target market) and what you’re trying to accomplish (inform, educate, sell, etc.). You also need to identify your “targeted keywords” which are at the heart and soul of SEO, or search engine optimization.

SEO is a pretty complicated subject and targeted keywords are just one part of the puzzle. I would like to share some insights I have gathered about SEO in the hopes it will give you a more solid foundation for your house, or internet content.


SEO Help for Beginners


What is SEO?

SEO is a strategy to achieve higher rankings on search engines such as Google, Yahoo and MSN.

The goal of SEO is to optimize the site for search engines, so that it brings targeted traffic to the sites. Targeted traffic means people who are actually looking for the products or services. Targeted traffic is much more likely to increase conversion, namely turn visits into sales or encourage repeat visits.Targeted Keywords are at the Core of SEO.

To be really good at SEO you need to identify your “targeted keywords”. This means keywords that your target market would be looking for. Pick words you personally would use if you were looking for a page about your topic. Also use keyphrases instead of just words on their own.

There are two advantages to doing this.

First:
will have less competition with “targeted keywords” vs. using broader keywords.

Second:
You are more likely to convert to sales, because you’re attracting people who are looking for what you have to offer. For instance, say you are promoting a network marketing.

Useful SEO Tips For Beginners

  • Find online forums related to your site and become part of the community (along with a suitable signature that links to your site). ex forums: digitalpoint, seoforums and etc..
  • Add comments to blogs with a link to related content on your Website.
  • Submit on-topic articles to article directories and include your link in the author bio (Ex: Ezine, Article Dashboard and etc..).
  • Submit your link to the many free online directory sites. Ex: Dmoz, yahoo dir and etc..
  • Add your comments to a guestbook and include your url.
  • Email the webmaster of a related site and ask to trade links.
  • Offer to provide some content for another site in return for a link back.
  • If you have an eBay account, create an? about me? page and include a link to your Website.
  • Program a useful tool or script that Webmasters will happily add to their sites. 
  • 10 - Create compelling and perhaps even controversial content on your Website that people will want to link to.

1 comments:

Anonymous said...

Really good points and tips. Thanks for sharing. These will definitely help me with my SEO campaigns.
ReputationManagementConsultants.com

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