Initially, search engines used to rank a web page based on the keyword relevancy in the page, relevant back links and presence in search engines. But this has been a failure in most of the user typo keywords and broad match key-phases. Later, after the implementation of Semantics in Search Algorithm most of the failures have been minimized. The LSI methods deals with user behavior and the queries are designed based on human brain mapping. It is all about the human thinking mechanism.
Latent Semantic Optimization
Keyword Suggestions –
- Now the process of optimization does only deals with the keywords but with semantically relevant key-phases. Our main focus is to identify semantically relevant key-phases based on the page theme.
- On-Page factors -
- Improve look and feel of the website (theme based layout)
- Improve navigation architecture (navigate easily)
- Improve content based on Latent Semantic Analysis
- Adding XML sitemap, RDF and robots.txt file
Off-Page factors -
- Local Search Listing (Google & Yahoo)
- Profile creation in social networking sites
- Products Submission in Google Base
- Directories & Yellow Pages Submission
- Participation in Forums
- Participation in Online Groups
- Press & News Releases
- Publishing Articles
- Blog postings
- Ads in free classifieds
- Product promotion in Youtube, Google Video, Yahoo Video, etc….and
- Link Exchange Campaign (Reciprocal)
Search engines deliver the highest ROI (return on investment) when compared to any other type of media, both online and offline. Traditional forms of marketing attempt to create a desire for a product or service with the potential customers, while search engines bring visitors to you that already have that desire, which can result in more sales conversions.
0 comments:
Post a Comment